Purple is a cloud-based platform that focuses on turning WiFi networks into revenue generation tools for businesses through social media integration, intuitive analytics and profile-based remarketing.
With Purple’s software enabled over your existing Open Mesh network, you can access a wealth of rich WiFi analytics to help you build detailed customer profiles and better understand how customers are interacting within your venue. Our platform provides real-time customer data and insights including, name, age, gender, location, dwell, frequency of visits and more. What’s more, the Purple Portal provides unique and cutting-edge marketing tools allowing you to take meaningful action based on the data collected.
With over 50 million users worldwide across 34,000 venues, Purple works with a number of brands and venues including McDonalds, KFC, Hard Rock Cafe, Merlin Entertainment, Mercure Hotels, Miami Heat, Michael Kors, L’Oréal, NBA Indiana Pacers, Cueros Vélez S.A.S and more. Purple employs over 100 full-time staff globally with offices in the UK (headquarters), US, Chile, Spain, Singapore and Australia. Purple also has over 50 million users and an active reseller base of over 1,200 in 102 countries.